The Crypt is a music venue based in a renovated warehouse in Stull, Kansas. There is a rumor that one of the seven gates of Hell is in a crypt in a cemetery in Stull, I thought this would be a very interesting setting for a music venue to be themed after. I wanted to design the branding for the venue to be almost hypnotic due to the type of stories in Stull. The hypnotic style was brought on by thinking about carnivals that come to different towns, there is a tunnel people can walk through that spins with the same kind of hypnotic features the logo has. I thought that look would fit the branding for this project well because it is creepy but also fun.