Stephanie Shorter

Personal Branding

Personal Branding

Personal Branding

My personal branding is a mixture of my personality and my style of design. The logo is almost always yellow due to my loud and cheerful personality while the text is always black.

The design for the logo was designed to showcase my love for abstracted typography while it is my initials it can double as a pattern or image. As some of my other projects show, I enjoy making type that is not as obvious that it is type. For the end result I mixed my concept for the type with the natural flow of how Sā€™s can mesh and connect.

The typeface I use for my name and headings is Knockout 49 Liteweight

The typeface for paragraphs and smaller headings is Gotham Book